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Neil Grinnall Homes expands land department to drive forward acquisition deals

22nd September 2004


Neil Grinnall Homes has appointed a new Land Director, enabling the company to push forward with its ambitious growth plans to make successive land acquisitions in the wider Midlands region.


Russell Ranford, who has gained extensive experience working across the public and private sectors will head up the land team, which is on target to acquire 10 strategically located development sites before the end of 2004. Age 29, Mr Ranford is Neil Grinnall Homes’ youngest ever director, having previously worked for Miller Homes West Midlands, Westbury Homes and as a Planning Officer for Bromsgrove District Council and Gloucester City Council.  


Russell Ranford, Land Director for Neil Grinnall Homes comments: “I am delighted to have joined a company that has such ambitious growth plans. Having established a strong brand in Worcestershire, we have refocused our land strategy to incorporate the wider Midlands region, including Gloucestershire, Warwickshire, Staffordshire, the Black Country and the West Midlands conurbation.


“Whilst our core business will continue to be the development of new homes, we will actively target land owners of brownfield sites that are ripe for redevelopment as mixed-use schemes. However, whereas national developers set stringent measures to determine the type of sites they want to acquire, we can avoid onerous constraints and seek out land opportunities from under one acre to in excess of 50 in dense urban conurbations through to semi-rural suburbs.”


Russell Ranford’s role will see him building on existing relationships with Local Authorities, property trading specialists, other developers and land owners of former industrial and commercial premises that are ripe for redevelopment. The company’s strategy going forward is to exploit the extensive experience offered by the expanding in-house team to develop a reputation for quality by setting a new standard in the regional new homes marketplace.


Before the end of this calendar year, Neil Grinnall Homes’ land department is expected to announce acquisitions for large scale luxury apartment schemes to provide further city living opportunities in some of the Midlands most dynamic cities. The company is also on track to acquire redundant industrial sites in suburban areas to meet the intensifying demand for family houses and out of town apartments.


Neil Grinnall, Chairman said: “Russell’s experience of developing residential land for major housebuilders ccombined with his planning expertise has greatly enhanced our in-house skills base. What’s more, the expansion of the team has put us in a very strong position to push forward with our aggressive land acquisition programme and increase the number of new homes we deliver year on year. Having demonstrated a proven track record for being results driven, I am delighted to welcome Russell on board to reinforce our strength in the region.”


Based in new offices at Hadzor Hall in Droitwich Spa, Neil Grinnall Homes employs a dedicated team of 30 personnel. As the company continues to expand organically, it is working hard to develop a land portfolio and put up to 2,000 residential plots through the planning process in the next 12 – 18 months.


Neil Grinnall Homes is nearing completion with its flagship scheme of newly built and converted homes at the historic 54-acre Hadzor Hall estate in Droitwich Spa. Also nearing completion is the development of 41 luxury canalside apartments at Bath Road in Worcester city centre, overlooking the Diglis canal Basin. Elsewhere in central Worcester on The Tything, the company is currently developing converted apartments and newly built homes at the site of the former Kay’s Catalogue Headquarters.


Neil Grinnall Homes’ plans for the future include the redevelopment of a flagship site overlooking the River Severn in Worcester city centre. With a resolution to grant from the City Council’s Planning Committee for 106 apartments and complementary facilities at Newport Street and a neighbouring site, over £22 million is set to be invested. Also boasting a waterside setting in central Worcester is the conversion of Royal Worcester Porcelain’s landmark Albion Mill building. With planning consent for 78 apartments, Neil Grinnall Homes’ conversion of this derelict site will inject a further £15 million into the regeneration of Worcester’s Diglis Canal Basin.



For further information contact:

Neil Grinnall
Neil Grinnall Homes
01905 827 800


Charlotte Crossley
Core Marketing

0121 643 8151


Russell Ranford
Land Director

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