With only 11 character-rich loft apartments left to sell at Neil Grinnall Homes’ K1 development in Worcester city centre, the recent arrival of a lavish beauty salon at the mixed-use building has seen enquiries from prospective apartment purchasers soar.
The Grade II listed former Kays Catalogue Headquarters situated on the Tything is being fully restored and converted by the acclaimed local developer to provide high quality new office suites, 24 bespoke apartments and now a 2,270 sq ft beauty salon situated at the entrance to the landmark scheme. Being Worcester’s largest and most exclusive venue of this kind, having ‘JP UK Exclusive Beauty’ as an on-site convenience is being viewed by image-conscious future residents as one of K1’s most beneficial selling points.
Neil Grinnall, Chairman of Neil Grinnall Homes comments: “K1 is commanding the highest prices of any non-canalside apartment scheme in central Worcester due to its superb location and the carefully restored features of this magnificent Grade II listed building. To date we have secured sales for over 50 per cent of the apartments off-plan, which is a tremendous sales result given their over-sized nature and the owner-occupier purchaser profile that we are targeting.
“However, with the opening of a large beauty salon at the front of the building, the footfall to the K1 marketing suite has markedly increased as people consider the enviable prospect of living above such a facility. City living implies convenience and being at the heart of a bustling centre, so naturally a high quality venue of this nature is a big bonus to Worcester’s latest phase of urban renaissance. But, being able to access a top beauty salon without actually stepping outside your front door adds significant kudos to the scheme and reinforces the fact that K1 has set a new standard for apartment living in this historic city.”
JP UK Exclusive Beauty has been fitted-out in chic black and white décor to appeal to both male and female customers. It is set over three levels with six full time members of staff as well as part time consultants offering beauty therapy, hair cuts, blow drys and hair styling, nail treatments, teeth whitening, collagen implants, permanent make-up, reflexology, reiki and multiple tanning facilities. Since opening this June, the salon has been extremely busy with customers travelling from Bromsgrove and Kidderminster, as well as the wider Worcester area to use its facilities.
The landmark K1 scheme is virtually build complete, with the first residents moving in imminently. The development’s industrial urban architecture harks back to the turn of the 20th Century and proves that large-scale warehouse style buildings are not just the preserve of the New York Manhattan skyline. With feature windows, 3-metre high ceilings, a designer specification and oozes of curb appeal from the grand, landmark entrance, K1 has become one of the shire county’s most sought after apartment schemes.
Two show homes are available to view at K1 seven days a week, depicting the stylish Pepper kitchens, designer bathrooms, feature low voltage lighting, the original windows, as well as other features that hark back to the building’s industrial hey day. Meanwhile, in order for potential purchasers to appreciate the uniqueness of each apartment, whilst the construction programme draws to an end, interested parties can make an appointment with the sales advisers to view additional apartments of their choice.
Remaining apartments range in size from 650 sq ft to 1,144 sq ft and are priced from £179,995 to £269,000. The largest apartment, offering a staggering 1,212 has already been sold, reinforcing the popularity of the scheme. As an incentive to purchasers for the last tranche of apartments, the developer is offering a generous £500 mortgage subsidy per month for two years as well as paying for fully fitted carpets, stamp duty and legal fees up to the value of £1,000 on selected plots.
The designer specification includes Shires Adagio sanitaryware and Bristan Qube contemporary fittings such as mixer taps, whilst the high-tech, design-led kitchens are by Peppers and feature integrated appliances by AEG. All properties have one-to-one allocated parking with gated entry, lift access and video entry phones. The scheme is within minutes walk of Worcester’s vibrant city centre, the train station and, with its prime position in the commercial district, is in the immediate vicinity of many of Worcester’s office buildings.
The final stamp of quality Neil Grinnall Homes will infuse into the converted Kay’s Catalogue building is a gallery of photos permanently displayed within the chrome and glass light-filled atrium. The photos illustrate the building and the historical importance of Kay & Company as one of the largest employers in Worcester throughout the 20th century.
The K1 on-site marketing suite
Open seven days a week between 10am – 5pm, situated on The Tything in Worcester’s commercial district. 01905 724 571