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Former Kays Catalogue Headquarters is open for business

6th October 2004


After 12 months of restoration and conversion work, Neil Grinnall Homes has opened the doors to an inspirational show apartment at its Grade II listed K1 development.


The former Kay’s Catalogue HQ, located on The Tything in Worcester’s historical city centre incorporates 24 New York style loft apartments, and already 60 per cent have been sold off-plan. With feature windows, 3-metre high ceilings, designer specification and oozes of curb appeal from the grand, landmark entrance, K1 is being hedged as Worcester’s best apartment scheme to date.  


Neil Grinnall, Chairman of Neil Grinnall Homes comments: “Worcester’s wealth of period buildings and riverside position has insured it’s one of the most sought after residential locations in the wider Midlands. Consequently, a number of people who work in Birmingham’s thriving commercial city have reserved at K1 because no other residential scheme can come close to its raw, historic qualities.


“Hundred’s of people used to work in this building and it perfectly epitomises Worcester’s glorious industrial past. The Kays Headquarters was built to demonstrate the clothing manufacturer’s dominance in the city and so many local families can recall stories of relatives having such pride for working in this atmospheric landmark. Before commencing with the restoration and conversion programme, we held a launch event late last summer, which included a tour of the building held in conjunction with the Kays Heritage Group. Now, with the unveiling of our first show apartment, potential buyers will be able to appreciate the scale and nature of the converted apartments, which effortlessly combine character rich features with a contemporary specification.”


The two bedroom show apartment has been styled by Inside Right, who can boast a number of other prestigious commissions such as the Centenary Plaza penthouse in central Birmingham. The show apartment is now open to view daily between 10am – 5pm and the design ethos behind the interiors is ‘fashion inspired city chic’. Remaining apartments range in size from a spacious 803 sq ft to 1,212 sq ft and are priced from £235,000, with first completions expected before the end of the year.


K1’s industrial urban architecture harks back to the turn of the 20th Century and proves that large-scale warehouse style buildings are not just the preserve of the New York Manhattan skyline. However, this isn’t the only conversion scheme in the Neil Grinnall Homes portfolio – in Droitwich Spa the company is restoring Hadzor Hall – another Grade II listed landmark back to its former glory as a mansionesque gentleman’s residence. Elsewhere in Worcester at the Diglis Canal Basin, planning consent has been obtained to convert Royal Worcester Porcelain’s imposing Albion Bill building into 78 loft apartments with waterside views.


Large windows providing high levels of natural light are one of the principal reasons why purchasers have invested in K1 to date. However, the focal point for the scheme will be an imposing and breathtaking chrome and glass atrium that will become the communal area of the scheme, for the enjoyment of all the residents. The designer specification includes Shires Adagio sanitaryware and Bristan Qube contemporary fittings such as mixer taps, whilst the high-tech, design-led kitchens are by Peppers and feature integrated appliances by AEG. All properties have one-to-one allocated parking with gated entry, lift access and video entry phones. The scheme is within minutes walk of Worcester’s vibrant city centre, the train station and, with its prime position in the commercial district, is in the immediate vicinity of many of Worcester’s office buildings.


Neil Grinnall continued: “Without actually being able to view the product, K1 has already notched up sales for 60 per cent of the apartments because people do not want to miss the chance to live in such an inspirational building.  Buyers to date have been extremely fashion conscious, including savvy bachelors, who all want to live somewhere that truly reflects their personality.


“Although a handful of loft developments have taken place elsewhere in the Midlands, the Grade II listed status and architectural merit of this landmark building awards it extra kudos in the design stakes. This will be the ultimate address for upwardly mobile professionals.”


Worcester’s enviable location, within easy reach of Birmingham and its International Airport as well as Cheltenham and London is making it an increasingly popular location. The luxurious, yet low maintenance qualities the K1 apartments possess will not only suit busy professionals, but also those who want to spend part of their time abroad or elsewhere in the UK. However, a major benefit of living at K1 will be the proximity to Worcester Foregate Street Station, situated only 200 metres from the building.


Prices for the remaining two bedroom apartments at K1 are available from £235,000 to £295,000. Special packages are available for owner-occupiers able to purchase off-plan.


For further information, please contact the
K1 on-site marketing suite,
open seven days a week between 10am – 5pm,
situated on The Tything in Worcester’s commercial district, Tel 01905 724 571


Press release drafted by:

Charlotte Crossley
Core Marketing

0121 643 8151


The K1 show home

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